Plain-English guides for local shops — no jargon, no vanity metrics, no ranking promises.
Google names relevance, distance and prominence as its local ranking factors — and its own advice for improving them is a list of recurring chores, not a one-time setup.
A ‘near me’ search is answered by Google’s map pack, not your website. Here’s how Google decides who shows up, and which parts you can influence.
Calls, directions, website clicks, searches — what each number on your monthly report actually tells you, and which ones matter.
The photo you snap after a job is worth more than any stock image. Here’s what turns it into a post that works on Google.
