Plain-English guides for local shops — no jargon, no vanity metrics, no ranking promises.
Google’s local ranking has shifted from reputation to activity. Here’s what that means for a local shop — and what to actually do about it.
Half of local searches never name a place — they say ‘near me’. Here’s how Google decides who shows up, and where your profile fits in.
Calls, directions, website clicks, searches — what each number on your fortnightly report actually tells you, and which ones matter.
The photo you snap after a job is worth more than any stock image. Here’s what turns it into a post that works on Google.
